RUSLAN PALAMARCHUK | CREATIVE DIRECTOR

What is the reason we admire some things while treating others with indifference, or even failing to notice them at all? Is a spontaneous choice truly spontaneous? Are our preferences shaped by deeper psychological or aesthetic influences?

Reactions create emotions, emotions create stories  — now in a new identity and promotional campaign for Ukrainian Creative Stories 2024, which recognizes the best Ukrainian projects in advertising and design.