RUSLAN PALAMARCHUK | CREATIVE DIRECTOR

I started working with Garnier in 2016 as an Art Director. Since then, about a dozen projects have been completed, and some of them are particularly important to me.

Life Power for the Darkest Times

During the war consumers spend their money for donations, not for a new cream. Women simply skip “beauty” care when regular missiles attacks became the new reality. But what could we do for Ukrainians?

We launched charity campaign to give people a worth reason to take care of themselves and to fundraise money for good.

The Only Rule

There is only one rule for those with weak hair: Garnier Fructis Grow Strong 10-in-1. There are at least ten reasons for this.

When you can look whatever…
Look great!

COVID-19 and strict quarantine restrictions affected all of us, forcing us to change our usual way of life. People had to adapt to living in self-isolation and connect with the world — work, friends, and relatives — through various devices and messaging apps. This had a significant impact on the beauty industry, as people began to pay much less attention to their appearance.

We decided to embrace this trend and encourage those who have become hostages of their homes to be more open and ‘see’ each other online more often. Yes, see each other! It’s time to turn on our cameras. With the help of Garnier Fructis Superfood people who could look like whatever looked super!