RUSLAN PALAMARCHUK | CREATIVE DIRECTOR

One of my most challenging yet beloved clients, with whom I maintained a relationship for over 12 years — six years as an Art Director and another six as a Creative Director. This experience primarily involved working with Nescafé and the biggest Ukrainian culinary brand Torchyn, but also included projects for other brands of Nestle. In total, we created dozens of successful campaigns, package redesigns, and earned several awards at local festivals.

Nescafe Campaign

Despite everything, we continue to give warmth to each other, not waiting but meeting, enjoying coffee, and creating bright moments for our loved ones.

Wake Up Carefree with Nescafe Classic

Wake Up Carefree – National consumer promo campaign in collaboration with Ukrainian celebrity – Oleksandr Pedan.

Skip it, skip it, c’mon, skip it… and you will never know how to win 10K per month for next 10 years. This is one of the three pre-roll ads for YouTube.

Torchyn

In my role as Art Director, I was deeply involved in nearly all projects for the Ukrainian culinary brand Torchyn from 2011 to 2017. We executed a complete packaging redesign of their entire range of ready-to-eat products, including mayonnaise, ketchup, mustard, sauces, and soup bases, totaling over 50 SKUs. We also developed a variety of digital and print materials, along with dozens of TV commercials, to effectively showcase these products.

Time for Nescafe Classic

Brief
To communicate that Nescafé Classic was created especially for the morning.

Idea
Everybody knows that people tend to count the minutes and hours leading up to pleasant occasions. Thus, we decided to combine the great anticipation for morning and a cheerful cup of coffee into one magnificent story. We installed a huge clock that counted down to sunrise on the largest brandmauer in Kyiv, located in one of the most beautiful spots for watching the sunrise.