Piano of Change

Year

2023

Role

Creative Director

Client

Office of the Vice Prime Minister for European
and Euro-Atlantic Integration of Ukraine

Background
Germany has the largest representation in the European Parliament, but many parliamentarians are still hesitant about Ukraine’s place in the European family. We needed their voices to restart the process of negotiations on Ukraine’s membership in the EU, and to gain support at the most difficult time for our country. It was important to demonstrate to German parliamentarians and citizens that Ukraine has been struggling hard for more than 10 years just to prove its commitment to European values – culture, democracy, equality, rule of law.

Idea
“Ukraine” is a piano brand that unexpectedly became a cultural symbol of the “Revolution of Dignity” in 2013, when Ukrainians protested former President Viktor Yanukovych’s decision to refuse to sign an association agreement with the EU. 10 years after, we brought UKRAINE to the Brandenburg Gate, where the Berlin Wall once fell…

Awards
1 x Certificate of Excellence – In2 Sabre Awards EMEA, 2025
1 x Finalist – Sabre Awards EMEA, 2025
1 x Silver, 11 x Bronze, 12 x Shortlist – Kiev International Advertising Festival, 2024
1 x Silver, 2 x Shortlist – ADC*UA, 2024
2 x Shortlist – Ad Black Sea Festival, 2024
1 x Bronze, 1 x Shortlist – Effie Awards, 2024