RUSLAN PALAMARCHUK | CREATIVE DIRECTOR

Background
There is less and less mentioning of the war in Ukraine in traditional media abroad. The headlines are not provoking actions to support of our country and real help decrease. The lack of such support is critical for Ukraine. We needed to make the problem much more visible.

Idea
Ukraine.ua is the official media of Ukraine established by Ministry of Foreign Affairs of Ukraine. With the beginning of music festivals season in Europe and North America, Ukraine.ua turned traditional posters and music festivals announcements into own media “channel” to catch and address the young and progressive audience to threats and consequences of the war in Ukraine ones again.

Execution
All the visuals look like traditional music posters and announcements in different styles. As soon as lots of bands have “scary” names, we used this fact to show the real situation and consequences of the war in Ukraine in our “line-up”, being absolutely relevant to the audience and placement. These materials appeared in social media, as posters on the street walls in European cities, Billboards, even T-shirts.

Recognitions
1 x Shortlist – Eurobest, 2022
1 x Shortlist – ADCE, 2023
Lürzer’s Archive #3/2022
2 x Bronze, 2 x Shortlist – Kiev International Advertising Festival, 2023